Marking A Revolution.

We launch on LE 14 JUILLET — Bastille Day.

Why Indiegogo

Indiegogo is an online crowdfunding platform that lets creators raise funds directly from supporters around the world.

Through a campaign on Indiegogo, backers can pledge money in exchange for early access, exclusive rewards, or special experiences.

Helping bring new projects, products, and events to life.

By backing CageRace on Indiegogo, you’re not just making a donation.

You’re becoming part of a movement to launch a new kind of competitive swimming experience.

$550,000.

Indiegogo is the launch platform for CageRace’s early capital and community build.

We are aiming to raise $550,000 for the production.

$220,000 of which will be paid to 16 swimmers in appearance fees and prize money.

The balance finances a 6-part TV series, streamed on OTT, in two completely different versions:

For new audiences we have identified for swimming.
For the swimming community.

Indiegogo will help fund proof, production, and audience development — while validating the market in public.

How CageRace Scales.

CageRace then scales through a wider funding model.

Built on territory launch partners, sponsorship, media distribution, technology access, and franchise-style local rollout.

Where the Money Goes — TORRENT Series

Every Dollar. Explained.

No vague "production costs." No slush fund. Here is exactly what this campaign funds — line by line. Figures shown are the high-side estimate.

Athletes, Race Director & Prize Money

Athlete appearance stipend — male8 swimmers × $1,500 $12,000

Athlete appearance stipend — female8 swimmers × $1,500 $12,000

Ed Anderson — Race Director / CommentatorFull camp · 8 days · production + race days $15,000

Prize pool — male & female combinedEqual M/F split · performance-based $50,000

Athletes, Ed & prize subtotal $89,000

Accommodation & Catering

Athlete rooms — male4 rooms × 8 nights × $110 $3,520

Athlete rooms — female4 rooms × 8 nights × $110 $3,520

Production/staff rooms4 rooms × 8 nights × $110 $3,520

Accommodation contingency $2,500

Athlete catering — 3 meals × 8 days16 athletes · quality meal plan $11,000

Staff/crew catering8 staff × 8 days × $70 $4,480

Race day catering + contingency $3,000

Accommodation + catering subtotal $31,540

Travel

Flights — QLD/NSW athletes8 × $450 $3,600

Flights — interstate athletes6 × $900 $5,400

Flights — international athletes2 × $1,500 $3,000

Airport transfers (arrival + departure)16 athletes × $110 $1,760

Ground transport during campShuttle/Uber pool, 8 days $2,800

Staff travel + travel contingency $4,000

Travel subtotal $20,560

Venue & Timing

Pool hire — training sessions6 days × $1,000 $6,000

Pool hire — race days2 days × $2,000 $4,000

Pool setup + bump-in/bump-out $4,200

Venue contingency $1,000

AI timing system hire — race days $5,000

Timing setup + operator + backup $3,400

Results display screen hire $1,200

Venue + timing subtotal $24,800

Insurance & Legal

Public liability insuranceAquatic event, non-standard format $7,500

Athlete personal accident cover16 athletes, full camp $5,500

Event cancellation insuranceWeather, unforeseen circumstances $3,500

Insurance broker fee $750

Athlete contracts × 16Appearance, image rights, content release $4,200

Venue + supplier agreements $1,600

Format IP protectionCageRace/TORRENT format registration $3,200

Broadcaster pitch legal review + misc. $3,200

Insurance + legal subtotal $29,450

Marketing & Recruitment

Instagram paid promotionAthlete recruitment campaign $2,400

Website updates — cagerace.comRegistration system, landing pages $2,000

Audition/selection eventPhysical selection day, venue & logistics $3,200

Pitch deck designProfessional design, print & digital $5,500

Sizzle reel editCutting pilot footage into broadcaster pitch $2,800

Photography — camp & athletesStills for pitch, PR & social $2,400

Social media content during campCoordinator, 8 days $3,200

Marketing + recruitment subtotal $21,500

Cameras & Capture

20 × Insta360 cameras8K · 14 operational + 6 spare $25,000

Drone operator · DJI Mavic 4 Cine Pro5 race nights $9,000

iPhone 17 Pro Max + SANDMARC rigs2+ units · cinema rig · primary camera $5,000

Underwater housings & rigging $4,000

Camera contingency $2,000

Cameras & capture subtotal $45,000

Sound & Music

Sound recording · 8 daysIncl. hydrophone capture $18,000

Sound mix · Abe's Audio$5,500/ep × 6 · Apple TV spec $33,000

Music licensing$3,000/ep × 6 · library rights $18,000

Sound contingency $1,000

Sound & music subtotal $70,000

Post-Production

Online edit — Roy AndrewsBroadcast editor · 6 episodes $30,000

Colour gradeBroadcast spec · 6 episodes $10,000

Graphics, titles, lower thirds $6,000

StorageField + edit + archive $9,000

Post-production subtotal $55,000

Production Crew

Nic Rounsefell — Production Director12 days × $2,200 $26,400

Gary Brinkman — Photography8 days × $1,500 $12,000

Safety divers · 2 race nights $3,500

Production assistants3 PAs × 8 days × $450 $10,800

Welfare officer / data wrangler $5,000

Crew contingency $2,300

Production crew subtotal $60,000

Commercial & Distribution

Nathan Lister — Commercial DirectorProgram engagement fee · sponsors + advertisers · 15% commission on deals closed $20,000

A/V projection · race nights $3,000

Vimeo showcase · backer streamPassword-protected · all 6 episodes $500

Distribution contingency $1,500

Commercial & distribution subtotal $25,000

Contingency — 20% of non-prize totalApplied across all categories $84,370

GRAND TOTAL — TORRENT Series $556,220

INDIEGOGO