Built Across Sport, Media,
Technology & Commercial Execution.

A swimmer who has spent over 40 years working in film, television, and global marketing. Creator of international hits including The Video Board Game Nightmare and ATMOSFEAR. Approaches sport not as an event, but as a story.

Olympic Trials swimmer. Masters Champion. Coach. Co-creator of CageRace. The voice of the race — commentating from poolside in driving rain. Ed carries the authority of the event and the passion of the sport.

Brings deep technology and sports industry experience. Known globally for his role in clean sport advocacy and disruptive brand-building. The technology spine behind CageRace's production and distribution systems.

Barney is an ex-New York ad man with over 40 years of experience building the brand strategies and technology platforms that power many of Australia's top property marketing agencies. He was one of the driving forces behind McGrath, which basically re-invented residential real estate.

Gold Coast-based visual media professional with over 30 years in the industry. Nic runs the production engine on the ground.

Former professional cyclist and experienced businessman. Understands elite sport, commercial structure, and operational discipline. Brings the business framework to translate CageRace from concept into enterprise.

Former Roadshow Entertainment CEO and a genius behind multi-tiered entertainment deal structures. Took Savage Garden, The Wiggles and cult hit Nightmare/ATMOSFEAR to the world.

The eye behind the CageRace still image. Gary's cinematic photography captures the raw intensity of the format — shot poolside, in the rain, at night.

Weaponising tags. The engine behind CageRace's discoverability — SEO, structured data, search visibility. Making sure when the world searches extreme swimming, they find us first.

One of the world's leading automotive sales executives with deep experience in high-performance commercial environments. Understands sponsorships like few others — the FormulaH2O model carries his DNA.

Manages the OLLY Timing system — the AI-assisted overhead video that tracks every swimmer regardless of lane position.

CageRace Sports Science advisor. Master swimmer. Australian champion. The science behind the engine — lactate thresholds, recovery protocols, and the physiological truth that drives the format.