Invitation · Private Preview
Your engine. Built to market you.
You need to prime it.
Tweak it.
It all starts here.
Why Your Own Magazine
Visibility
without the platforms.
To become a Tier 1 sport that attracts serious money, swimming needs to attract new audiences.
And for you to make a career out of the sport, you need to become more visible — with a presence deeper than just a selfie on a social channel.
We've seen how governments can squash access to social media. There have been times when both Facebook and YouTube have been threatened in Australia. And not without reason.
This is why we built Magazine — a publication devoted to you, your career, your sponsors, your supporters.
With technology that tracks the results — the clicks on your ads, the reads, the redirects, the revenue.
Prototype Only
This isn't the finished thing.
What you're looking at is a working draft. You need to make it yours.
Voice-First Edit
You're probably in the pool.
So we built voice recording into the edit form. No typing. Just talk. The magazine writes itself.
02 · What It Is
The magazine is the beginning.
The magazine is the first thing the world sees about you.
It's the template Ed and his team use to write every story we tell about you — for Vimeo, for Launchpad, for sponsors, for race-night commentary.
We fill in what we know. You edit the rest.
03 · How We Use It
One magazine. Everywhere.
Commentary
The voice of the race knows you before the block.
Ed reads it. Your backstory becomes the subtext of the broadcast.
Sponsors
Brands meet you through the page.
Your story, your rivalries, your physique — everything a sponsor needs on one URL.
Launchpad
Your content engine pulls from it.
One moment captured on-deck becomes a week of posts — all built on the voice in your magazine.
The Series
The show opens on your profile.
Writer's room starts with your words. The hook, the arc, the rivalry — all from here.
04 · What To Do
It's yours. Make it true.
Open the page. Read it like a stranger would. If a line isn't you, change it. If a sponsor shouldn't be there yet, tell us. If a photo is missing, send it.
The placeholders in square brackets are invitations. Fill them in when you're ready.
Questions? Text Brett. Anytime.